Privacy Policy
Last Updated: January 2026
Yorkshire Shopfitters ("we," "us," "our," or "Company") operates the yorkshire-shopfitters.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, features, and functionality.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the website includes:
- Personal Data: Name, email address, postal address, telephone number, and other identifiable information you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, operating system, device type, and unique device identifiers.
- Usage Data: Pages visited, time spent on pages, clicks, referral sources, and navigation patterns.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy section below).
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services.
- To send you promotional content, newsletters, and marketing communications (with your consent where required).
- To track affiliate links and commissions from casino and gambling operators we promote.
- To conduct analytics and understand user behaviour to optimise website performance.
- To comply with legal obligations and protect our legal interests.
- To prevent fraud, abuse, and security incidents.
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience and gather usage data. Cookies are small files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behaviour and website performance using tools such as Google Analytics.
- Affiliate Tracking Cookies: Monitor clicks and conversions for casino affiliate commissions.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
Cookie Opt-Out: You can control cookie settings through your browser preferences. You may refuse non-essential cookies, though this may limit website functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Third-Party Links
Our website contains affiliate links to casino, gambling operators, and other third-party websites. We are not responsible for the privacy practices, terms, or content of external websites we link to or promote. When you click on these links and visit third-party websites, their own privacy policies apply. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions.
Your Rights
Under UK and European data protection law (UK GDPR and Data Protection Act 2018), you have the following rights regarding your personal data:
- Right of Access: You may request a copy of personal data we hold about you.
- Right to Rectification: You may request we correct inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data, subject to legal exceptions.
- Right to Restrict Processing: You may request we limit how we use your data.
- Right to Data Portability: You may request your data in a structured, portable format.
- Right to Object: You may object to certain processing activities, including marketing communications.
- Rights Related to Automated Decision-Making: You have rights regarding decisions made solely by automated means.
To exercise these rights, please contact us using the details in the Contact Us section below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Retention periods vary depending on the type of data and purpose:
- Personal data provided via contact forms: 3 years from last contact or as required by legal obligations.
- Analytics data: Typically 26 months (Google Analytics default).
- Affiliate tracking data: Duration necessary to track and process commissions, typically 90 days to 2 years.
- Cookie data: As per individual cookie settings (typically 6 months to 2 years).
If you request deletion of your data, we will remove it within 30 days, unless we are legally required to retain it.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about our data practices, please contact us:
Email: privacy@yorkshire-shopfitters.co.uk
Website: yorkshire-shopfitters.co.uk
We will respond to data subject requests within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.